Logo animation: Karina Contreras
Since 1971, Mountain Equipment Company has been a beloved Canadian retailer that inspires people to get outside and explore the outdoors.
In 2021, they went through a major rebrand, and much work was in place. Added to the fact that the pandemic was in full throttle and people were stuck inside, sales were seen as an uphill battle. As part of the Design Team, we had many challenges to face and campaigns to create to achieve the company's goals. These are some of my favourites.
SOCIAL MEDIA
IN-STORE EVENTS
In-store events kept the hype around the brand and got us closer to our clientele. It was great to see our campaigns in the wild and how greatly they were received by the public.
Social Media
CAMPAIGNS
From Digital to In-store, Marketing Campaigns were numerous and fast, going from ideation to completion in just a few days. The pace was demanding, but results started to show week after week, showing we were headed in the right direction. Some of the most important aspects of these were distinguishing the art direction while being on-brand and creating multi-platform visuals that function coherently throughout.
Landing Page
Mobile
Various Projects
Mountain Equipment Company
Creative Director: Brock Ellis
Designers: Karina Contreras, Andrea Lo, Michael Lipsett
Motion Design: Karina Contreras
Illustration: Sarah Louise
